Monday 27 September 2010

[M200.Ebook] Ebook Download Cigarettes Are Sublime, by Richard Klein

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Cigarettes Are Sublime, by Richard Klein

Cigarettes are bad for you; that is why they are so good. With its origins in the author’s urgent desire to stop smoking, Cigarettes Are Sublime offers a provocative look at the literary, philosophical, and cultural history of smoking. Richard Klein focuses on the dark beauty, negative pleasures, and exacting benefits attached to tobacco use and to cigarettes in particular. His appreciation of paradox and playful use of hyperbole lead the way on this aptly ambivalent romp through the cigarette in war, movies (the "Humphrey Bogart cigarette"), literature, poetry, and the reflections of Sartre to show that cigarettes are a mixed blessing, precisely sublime.

  • Sales Rank: #1306473 in Books
  • Brand: Brand: Duke University Press Books
  • Published on: 1993-11-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.31" h x .91" w x 6.28" l, 1.23 pounds
  • Binding: Hardcover
  • 232 pages
Features
  • Used Book in Good Condition

From Booklist
Klein's survey of the history of cigarettes and their gestalt of ritual, seduction, contemplation, and danger is fruitful and often surprising. For Native Americans, tobacco was a minor divinity, and smoke a prayer. For writers and artists, smoking has often been part of the creative process. The sharing of cigarettes has long been a gesture of courtship and sensuality, an expression of rebelliousness and bravado, and a balm for the terrors and tragedy of war and other intolerable circumstances. As Klein discusses the representation of cigarettes in literature and film, he also tracks various attitudes toward smoking. He believes the current zealous condemnation goes far beyond matters of health and drifts into issues of personal freedom. But he never denies the fact that smoking cigarettes is bad for you. Of course they're hazardous, that's why they're sublime: they combine pleasure with an "intimation of mortality." Donna Seaman

From Kirkus Reviews
Many people, deciding to quit smoking, go cold turkey; others use nicotine gum or a patch. Klein (French/Cornell), however, has taken a unique approach: the writing of this learned, elegant, and fanciful analysis of--and ``elegy'' for--the cigarette. Smokers smoke not just for the nicotine, contends Klein, but also--perhaps primarily--because cigarettes offer ``a darkly beautiful, inevitably painful pleasure that arises from some intimation of eternity.'' By granting access to this sublimity- -which the author says can transform even one's relationship to time (``cigarettes are fiery batons with which you can summon the future and conduct it'')--smoking becomes a symbolic act, a ``dance'' performed between the smoker, the cigarette, and the world; furthermore, it's only by knowing this dance in all its allure that a smoker can then forsake it. Klein examines smoking's symbolic powers through a wide range of cultural references, from Sartre to Mallarm‚, Bizet's Carmen, and Casablanca. Crucial to his argument is his analysis of the first chapter of Italo Svevo's 1923 novel, The Confessions of Zeno, in which the narrator recalls his life as a series of health-oriented resolutions to quit smoking- -each resolution followed always by another cigarette. It's only when, as an old man, he realizes that he's already healthy--i.e., alive--and that smoking is just one way of life, that he quits. In fact, holds Klein, it's not the dream of health that primarily drives America's current antismoking campaigns; rather, it's moralists' censorship of cigarettes' ``discursive performance,'' which hitherto has ``regularly been linked to strong currents of sexual and political freedom.'' Some might find all this just a smoke screen hiding addiction's raw grip--but, even so, it's a lovely one, full of delightful whirls of logic and puffs of insight; moreover, Klein claims that the writing of it has allowed him to quit, ``definitively.'' (Photographs--not seen) -- Copyright �1993, Kirkus Associates, LP. All rights reserved.

Review
"In "Cigarettes are Sublime," a cult classic of the literature of tobacco, Richard Klein connects the allure of cigarettes precisely to their dangers . . . ."
--Hendrik Hertzberg, "New Yorker"

Most helpful customer reviews

21 of 25 people found the following review helpful.
A superbly spun, well-researched "In Your Face" to the Nanny State!
By Sophia Bezirganian
In this iconoclastic gem of a book, Klein manages to provide a wonderful tool to those of us readers who resonate with his wonderful voicing of one giant "in your face" to the new and stultifying "Nanny State". This statement summarizes the message of "Cigarettes are Sublime" !
Usually we who chafe at "Big Brother" telling us how to treat our bodies, resort to arguments like: "Well, I want to have the right to smoke on my balcony at work 'dammit'!" Such protest can sound a bit like an adolescent stamping one's foot. Klein however, in this so well-spun book, with its rich historical analysis spanning many cultures, gives us a unique and powerful tool to use, in voicing our protest.
"Cigarettes are Sublime" manages to capture what is the CULTURALLY EMBEDDED power, and perhaps (if you agree with Klein) what is in fact the VALUE, as means of self-expression, of smoking, as a social symbol and act. As the Editorial reviews note, "vices" in general (drinking, playing poker, smoking, eating gloriously at sumptuous tables with friends) are all very powerful "games" or "props" in that very underappreciated arena of how we humans "play" with each other in private life--what mischief we toy with, what message we project to others about our "attitude"; to death, to sex, to an embrace vs rejection of the message (broadcast daily in ominous bulletins from our media),that our bodies are entities vulnerable and besieged by a barrage of "risks" that we must always vigilantly guard against, at any cost, including sacrifice of our bodies as instruments of pleasure and work. In this light, the puff on a cig is not JUST recklessness, but in fact, can give that same royal pleasure that one gets in reveling on one's roof to catch rays, as others , anxiously monitoring the daily published "cancer index" of the sun, huddle indoors.
Seen from this very often ignored angle of pleasure and play and social intercourse, cigarettes--as are so many of our personal habits and messages to others in our myriad relationships--are a sublime pleasure in the playground of life, the very thing that those who cry for quantity of life, ignoring quality of the play, indeed need heed, if life is what they wish to "celebrate".

20 of 22 people found the following review helpful.
Excellent Book !
By A Customer
I can not remember the last time I read such a well written book. Klein is an amazing wordsmith & this book is a treasure in understanding the lure, beauty, and sublime charms which keep 1.4 billion people in the world smoking every day.

0 of 1 people found the following review helpful.
Leisured, Surprising and maybe even Universal.
By Benggriffin
I adored this intelligent, iconoclastic book, and wrote a long review on a blog that ceased to exist... Suffice it to say that if you enjoy flirting with academic seriousness, yet don't want to drown in it, then you will adore this based on style alone. Mr. Klein writes with a non-chalance and thoroughness that only an official 'Reader' at a university ever really attain. Treasure this read, and enjoy it's many yet leisured tangential reflections on ... Life.

In all it's forms.

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Friday 24 September 2010

[J517.Ebook] PDF Ebook Sacred Rice: An Ethnography of Identity, Environment, and Development in Rural West Africa (Issues of Globalization:Case Studies in Contemp

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Sacred Rice: An Ethnography of Identity, Environment, and Development in Rural West Africa (Issues of Globalization:Case Studies in Contemp

Sacred Rice explores the cultural intricacies through which Jola farmers in West Africa are responding to their environmental and economic conditions given the centrality of a crop--rice--that is the lynchpin for their economic, social, religious, and political worlds.

Based on more than ten years of author Joanna Davidson's ethnographic and historical research on rural Guinea-Bissau, this book looks at the relationship among people, plants, and identity as it explores how a society comes to define itself through the production, consumption, and reverence of rice. It is a narrative profoundly tied to a particular place, but it is also a story of encounters with outsiders who often mediate or meddle in the rice enterprise. Although the focal point is a remote area of West Africa, the book illuminates the more universal nexus of identity, environment, and development, especially in an era when many people--rural and urban--are confronting environmental changes that challenge their livelihoods and lifestyles.

  • Sales Rank: #311372 in Books
  • Published on: 2015-08-14
  • Released on: 2015-08-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 5.50" h x .40" w x 8.20" l, .65 pounds
  • Binding: Paperback
  • 264 pages

Review

"The use of rice as a single master trope offers a focal point that ties together both the personal narratives of the main characters and the contexts relevant to understanding and explaining the situations in which they find themselves. The result is a readable and compelling manuscript about people struggling to create meaningful lives in a changing world."--Mark Peterson, Miami University


"Sacred Rice is well thought-out and developed. It combines classic issues and themes in anthropology with an exploration of contemporary problems that will endure. Davidson shows the power of compelling story-telling to illustrate analytical abstractions. I would recommend this book to my colleagues."--Eric Gable, University of Mary Washington


About the Author

Joanna Davidson is Assistant Professor of Anthropology at Boston University.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great Read
By jenna08
Needed this for a class, but I'd read it again just because it was awesome!

0 of 0 people found the following review helpful.
West African relationships
By Frances
a most readable ethnography

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Wednesday 22 September 2010

[J233.Ebook] Ebook The Nalco Water Handbook, by NALCO Chemical Company

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The Nalco Water Handbook, by NALCO Chemical Company

The Landmark Water Use and Conditioning Resource--Fully Updated for the Twenty-First Century

Developed by the world's leading integrated water treatment and process improvement company, The Nalco Water Handbook, Third Edition provides comprehensive guidance on the use and conditioning of water and wastewater in any industrial or institutional facility. Reflecting major advances in technology and the latest regulatory requirements, this thoroughly revised classic covers basic water chemistry and explains how to improve water quality, minimize water usage, and implement more efficient treatment processes.

The Third Edition features new information on wastewater, cooling systems, microbiological control, energy conservation, environmental hygiene, and steam generation problems and prevention. Every essential water treatment topic is covered in this authoritative volume, including:

  • The chemistry of water
  • Water sources
  • Contaminants
  • Impurity removal
  • Steam generation
  • Energy in water systems
  • Wastewater discharge
  • Industrial and municipal use of water

  • Sales Rank: #308907 in Books
  • Published on: 2009-08-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 2.00" w x 6.10" l, 1.10 pounds
  • Binding: Hardcover
  • 1280 pages

About the Author
Nalco Company is the world’s leading water treatment and process improvement company.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Herbert W. Stanford III
A handbook that should be on every HVAC engineers reference shelf.

11 of 13 people found the following review helpful.
Excellent Intro to Water Treatment
By Water Guru
For those entering the field of water treatment with a chemical engineering or chemistry background, this guide provides an invaluable first look at water sources, treatment technologies and major applications. Specialist books exist to cover every subtopic in more depth if one needs it. I would recommend starting with this as an entry text, then moving to a water plant design book and then finally for your collection a specialist guide in a subdiscipline.

1 of 1 people found the following review helpful.
Instructive
By D. Castari Szuts
NALCO was/is the largest water treatment chemical/service provider. This books taps into their vast store of knowledge. The information is valuable for the novice water treater as well as the "old hand"

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Friday 10 September 2010

[Y783.Ebook] PDF Download Evolutionology: The Power Of Knowing How People Work: Your Life, Instinct, & Emotional Intelligence (A Practical Guide), by Arnie Benn

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Are you smart, sophisticated and evolved, or are you an insecure, emotional group-thinker like the rest of us?

Evolutionology represents a new approach to understanding the evolution of the human mind and our psychology. It describes how our survival instinct actually works, how it makes us think and behave, as well as how to regain control and heighten our emotional intelligence.

We humans like to believe that we are already evolved, civilized creatures because we are intelligent, but we are clearly not living intelligently. Our lives and world are filled with stress, anxiety and dysfunction. The reason is that our choices are not made by our intelligence, but rather by our survival instinct. Our fears and emotions are behind our decisions, and every action we take is designed to make us feel safer. We do what is comforting, not what is right. We seek corroboration, not truth. We react instead of choosing, thinking emotionally and declaring it intelligent. Seeing this is a necessary first step in order to evolve consciously. Until we do, our inner animal will continue holding the reins and controlling our thoughts and actions, while we will congratulate ourselves on our superiority, correctness, and wisdom.

Evolutionology describes self-evident truths that can empower us to better understand people. When we understand how the mind works, we gain deeper insight into the human condition, and with it, the power to effectively and consciously change our lives.

FEATURING: The Evolutionology Quiz.
In order to bring this to a very practical level, this book features a simple, online multiple choice quiz that will allow you to measure your degree of evolution. But, beware. The results may surprise you.

Become an Evolutionary.
Join The Evolution Revolution.

  • Published on: 2016-01-11
  • Released on: 2016-01-11
  • Format: Kindle eBook

About the Author
Although the specific details of my life may appear different from your own at the superficial level, beneath the surface I am just like you. I hope for meaning, health, and long life in safety and with enough resources for me and mine to endure in relative comfort.

I was raised in South Africa. Our family moved to the United States in 1990 to pursue the promise of America and the opportunities she embodies. I have degrees in chemistry and music, and a deep interest in and love for both the sciences and the arts. I believe no accurate understanding of the world can be attained without looking into many different areas of study, since the world contains them all, intermingled, interwoven, sometimes indistinguishable. I place my trust in logic and the scientific method because people, myself included, tend to stray from objectivity without too much provocation.

Politically, I aspire to be a passionate Centrist, though I sometimes fail — on some issues to the Left and on other issues to the Right. I have worked in the technology, internet, entertainment, and education sectors. My professional experience includes producing and directing film and television content, online branding and marketing, consulting for a 2008 U.S. Presidential campaign, and serial internet entrepreneurship. Nevertheless, I derive the greatest degree of satisfaction from my most organic callings — music, teaching (science) and writing.

While I may not claim expertise in any one area, I am just as astute a scholar of the human condition as anyone, since the only way we can know anyone else is by comparing what we see around us to how we know ourselves. And the one inescapable truth I see is that we humans are all the same... in the things that motivate our thoughts and actions, and in how they typically manifest in us and in our relationships.

Most helpful customer reviews

2 of 2 people found the following review helpful.
An intesting book for individuals in all walks of life.
By Leslie K.
This is a remarkable analysis of our individual assets - biochemical, anatomical, empathetic, intellectual, social, and behavioral. The author, Arnie Benn, has drawn on his exposure to many aspects of life and people and interpreted it in a novel way. It is very readable and once started the reader becomes increasingly drawn into the logic of the book, making it hard to put down. As an MD, including a doctorate in science, I found Benn's concepts fascinating and very meaningful to myself but also to the general public. He has the knack to incorporate scientific principles into everyday experience and raise issues normally not considered in most books.

2 of 2 people found the following review helpful.
A Fresh and Riveting Perspective on Human Behavior
By Amazon Customer
Thought provoking and insightful. This book gives you a framework for approaching all aspects of life, from relationships to politics to religion. Arnie Benn brings a fresh perspective on the common thread that connects all human behavior. The lessons in this book are tough to swallow, but ultimately they help the reader become more evolved. The interactive tests set the book apart and give the reader a measuring stick with which to judge their personal growth.

2 of 2 people found the following review helpful.
and make us wonder why they weren't as obvious prior to reading this excellent book.
By D.A.
A concise and incisive discussion from someone whose intent is clearly our personal development and improvement -- and consequently, the improvement our entire world. There's no proselytizing nor preaching, just a well-written, common sense approach to concepts that immediately resonate, and make us wonder why they weren't as obvious prior to reading this excellent book.

See all 25 customer reviews...

Evolutionology: The Power Of Knowing How People Work: Your Life, Instinct, & Emotional Intelligence (A Practical Guide), by Arnie Benn PDF
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[X453.Ebook] Ebook Free STEVIE RAY VAUGHAN: DAY BY DAY NIGHT AFTER NIGHT SLIPCASE CASE EDITION, by Craig Hopkins

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STEVIE RAY VAUGHAN: DAY BY DAY  NIGHT AFTER NIGHT SLIPCASE CASE EDITION, by Craig Hopkins

(Book). This boxed set combines both volumes of Stevie Ray Vaughan: Day by Day, Night After Night , one of the most lavishly illustrated and detailed musician biographies ever written. In a day-by-day format, Craig Hopkins presents an award-winning and unprecedented celebration of Vaughan's life and music. His Early Years, 1954-1982 , the first volume in this deluxe set, covers the complete history of the guitar legend's roots, from his childhood to the eve of his first major record release. The book features rare and intimate photographs from Vaughan's youth and early days as a budding musician, details about his earliest gigs and unreleased recordings, and a personnel list of his twenty-odd bands over the course of his twenty-five-year career. The second volume, His Final Years, 1983-1990 , covers Stevie Ray Vaughan and Double Trouble's recording career, from their debut release and their performance at Carnegie Hall through their rise to international stardom. Filled with hundreds of photographs and packed with incredible detail, the book takes readers moment by moment through the exciting and sometimes controversial journey to Vaughan's worldwide success. In addition, the second volume features a special section on Vaughan's guitars and equipment. Hopkins also documents Vaughan's ongoing legacy up to the present day. Day by Day, Night After Night tells Vaughan's story from birth to the abrupt and tragic end of his bustling career in 1990, when at the age of thirty-five, only four years into his triumph over the demons of addiction, he died in a helicopter crash minutes after sharing the stage with Eric Clapton and other fellow blues stars. Both volumes are filled with first-hand testimonials from the band members, family, friends and associates who knew him best; stories from the studio and the road; and detailed documentation of tour dates, recordings, broadcasts, publications, collector's items and more. For fans of this Texas guitar legend and blues music history in general, Stevie Ray Vaughan: Day by Day, Night After Night is the ultimate collector's item.

  • Sales Rank: #748670 in Books
  • Published on: 2011-09-01
  • Original language: English
  • Number of items: 2
  • Dimensions: 12.00" h x 2.49" w x 9.00" l, 8.60 pounds
  • Binding: Hardcover
  • 624 pages

Most helpful customer reviews

12 of 12 people found the following review helpful.
Authoritative Work On SRV
By Mark Wilkerson
Craig Hopkins' latest book on Stevie Ray Vaughan is an authoritative and detailed account of the life and music of Stevie through 1982 or the pre-commercial years. This is the fourth book that Mr. Hopkins has written on Stevie Ray Vaughan. The current book is actually a more specific account of Hopkins' 2008 release 'Day By Day, Night After Night' but with coverage only through 1982. For those of you who have already read the 2008 book, the new release contains additional text and photos. The organization and style of the current book is patterned after the book 'The Complete Beatles Chronology' by Mark Lewisohn. Mr. Hopkins does an excellent job in detailing an almost day-by-day account of Stevie's life through 1982. There are many, many photographs of Stevie, family and friends, including photos of some of Stevie's equipment, which are now in the possession of Mr. Hopkins. It is obvious that Mr. Hopkins has close ties with some of the SRV family (where else would he get pictures of Stevie as a baby). For those of you who are Eric Johnson fans, Mr. Hopkins' book has accounts of Eric with some interesting photos. After all, there was only 6-weeks difference in age between Stevie and Eric and they were both based out of Austin, Texas. I strongly suspect that a followup book on the years 1983 - 1990 will be written in the near future.

15 of 16 people found the following review helpful.
This Very Detailed "Book 2" of the SRV 2 Book Series by Craig Hopkins, continues where Book #1 ends, & entends thru 2011.
By Gary Covington
This two book series has been recognized by some in the music industry as the largest body of work, ever compiled & written about any musician of any genre or era, by any one single author. Also, the author has been recognized by the music industry as being the formost authority on the life & history of Stevie Ray Vaughan. The author has earned the prestigous "Keeping the Blues Alive" Award in Literature. So, both books are very detailed, very well illustrated, very well documented & supported, and very well presented. As I brought out in my review of book #1 of this two book series, the author has written previous books about Stevie Ray Vaughan, and he must be a family "insider" to have access to the information, he covers in both books. This book two does reveal that SRV's mother gave the author unprecedented access to SRV's personal photos, documents, and etc. The author dedicated this book #2 to SRV's Mother. Now, this two book series is the ultimate Stevie Ray Vaughan reference source, and definitely the ultimate Stevie Ray Vaughan "collector's item".

The forward on book two "His Final Years", is very "heartfelt", and was written by SRV's fellow Texas Guitar friend, Billy F. Gibbons of ZZ Top.

Although the title of this book (Book #2) states "His Final Years, 1983 - 1990", the book actually covers SRV's legacy, including post-humous: awards, releases, magazine articles, tributes, and etc. all the way up through the time of publication in 2011.

This Book two "His Final Years" starts out in 1983 when Stevie Ray was involved with David Bowie, on Bowie's "Let's Dance" Album & project. Stevie Ray played guitar on several tracks on that album. Then the book continues in great detail "day by day, night after night", on the life & times of the late/great Stevie Ray Vaughan. The main focus of this book (#2) is Stevie's professional life, beginning with his first commerically released album "Texas Flood". The book is packed full of illustrations that only an "insider" would have access to. Even though the main focus is on SRV's professional life, his personal life is also covered. It covers his breakup with his wife Lenny, and his girl friend Janna, from New Zealand, who was still his girl friend when Stevie Ray was killed. It covers his alcohol & drug addiction problems and how he overcame them, and became an inspiration to others stuggling with similiar problems. It includes a story & photo of "Willie the Wimp and His Cadillac Coffin." It's a Chicago story. It covers the grammy & other music awards won by Stevie Ray Vaughan, along with his albums, songs, tours, including the famous SRV/Jeff Beck Tour, his shows, setlists, magazine articles, concert posters, his band Double Trouble, personal & professional photos and on and on. It includes photos of the Stevie Ray Vaughan Memorial Statue, in Austin, Texas. It's simply packed with information, photos, and illustations.

It covers his last concert in Alpine Valley in Wisconsin, where SRV performed with Eric Clapton, Robert Cray, and others. Then it covers the sad news of the helicopter crash after the show, that killed Stevie Ray. The book covers SRV's funeral, including close-up photos, including one with Bonnie Raitt, Stevie Wonder and Jackson Browne singing "Amazing Grace". It covers his death as reported in newspapers. Dallas, and Austin, Texas were especially, very saddend by Stevie Ray's death.

This book two includes Stevie Ray's Guitars, and has photos of many of them listed by name, beginning with "Number 1", and including "Lenny". It also includes other equitment used by SRV, including amplifiers, and even guitar picks.

This book two also continues with Stevie Ray's legacy, post-humous: releases, news articles, magazine articles, and just a lot of information in general about Stevie Ray, after his death, all the way up through time of publication in 2011.

If you like Stevie Ray Vaughan, then you'll love this ultimate two book series. I am very thankful to the author Craig Hopkins for taking on this monumental task of writting and assembling all the vast material in these two books. This two book series will be a treasure forever, even for future generations, just as Stevie Ray Vaughan's legacy & songs will be. Like the author so eloquently states, when Stevie Ray was asked what he wanted to be remembered for, SRV replied "To take the color out of the blues", and "day by day, and night after night, that's exactly what SRV did." Thanks very much, and I sincerely hope this review has been helpful.

P.S. The Stevie Ray Vaughan Tribute Concert DVD covered in this book, is available from amazon. It includes tributes from Eric Clapton, Jimmie Vaughan, Buddy Guy, Bonnie Raitt, Robert Cray, B.B.King, Dr. John, Art Neville, and Double Trouble.

12 of 12 people found the following review helpful.
How in depth do you want it?
By Mr. Sean R. Page
This is the greatest piece of research and biography of SRV. It has everything you need to know, and stuff you never knew. The interviews are excellent and revealing and the photo's ( many unseen ) are fantastic. It is in depth but also reads as a warm tribute to a hero for many, not just a bland regurgitation of all the old facts.

The info is presented well as is the layout of each page, I would recommend this book very highly, it is an easy read and to top it off, has the drawings of a guitar SRV would have liked to put into production!!

To sum up, informative, enlightening and surprising. A must read for Blues and SRV fans. 5 Stars.

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Thursday 9 September 2010

[G460.Ebook] Download Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print (Bibliographies and Indexes in Medical), by Ro

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Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print (Bibliographies and Indexes in Medical), by Ro

A comprehensive handbook for advertising and marketing managers, this volume shows how advertisers can effectively control agency costs without sacrificing creativity. Ron Harding profiles companies that have effectively enforced accountability on their agencies and demonstrates proven internal systems for controlling the advertising process--and its associated costs--from the initial spending plan through the final examination of actual expenditures. He also offers a pragmatic discussion of the procedures, timetables, and contracts managers need to put in place to ensure that all sectors of the agency--account, creative, legal, production, and business affairs--act in the best interest of their client and at the highest levels of their capability. All major categories of spending receive thorough coverage: television, print, talent, and media.

After an introduction which highlights the problems of runaway costs and mismanagement that plague many advertisers today, Harding presents a step-by-step guide to controlling advertising expenditures. Among the topics addressed are: how to create realistic spending plans and make them strict buying guides for the agency; how to spot successful advertising; how to make creative groups accountable; how to run a successful copy meeting; how to stop cost overruns in television and print; and how to streamline and strengthen the brand management system. Harding fully reviews how to cut costs at each stage--from the project initiation form, through copy and storyboards, to editing and final production. Written in clear, conversational style, the book focuses throughout on a pragmatic approach to advertising management while recognizing the central importance of creativity. In fact, Harding argues, by understanding the creative-cost equation and how to manipulate its variables, advertisers will necessarily reap the benefits of better advertising.

  • Sales Rank: #2629383 in Books
  • Published on: 1991-08-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .50" w x 6.14" l, .98 pounds
  • Binding: Hardcover
  • 208 pages

Review
." . . A pragmatic analysis of every stage of the advertising process, prescribing specific remedies in such areas as tightening budgets, eliminating overruns, forgoing unnecessary overscale talent, and planning for cost-effective shooting. Harding's own experience supports the validity of his purpose to give agencies more latitude to generate great work and ensure greater accountability for their efforts'."-George L. George Backstage/SHOOT

?. . . A pragmatic analysis of every stage of the advertising process, prescribing specific remedies in such areas as tightening budgets, eliminating overruns, forgoing unnecessary overscale talent, and planning for cost-effective shooting. Harding's own experience supports the validity of his purpose to give agencies more latitude to generate great work and ensure greater accountability for their efforts'.?-George L. George Backstage/SHOOT

"Ron Harding's book is the road map for the client guerillas' who will create a new world of creative and cost effective and classic advertising."-Dirk Wales, President Rainbow Productions International

"As corporate advertising departments are reduced or eliminated, this volume will be an invaluable tool for marketing managers and executives increasingly involved with managing television and print production."-Martin Maurice, Senior Vice President Manager TV Production Young & Rubicam, New York

From the Author
This book has stood the test of time. I am still using it in my classes at Boston University. An agency copywriter told me he read it as he was starting his career...and ten years later said, "It's still the most useful book I've ever read on the realities of the business." I had no idea when I wrote it, I'd be using it to teach classes.
Ron Harding

About the Author

RON HARDING is President of Harding & Company, a consulting firm specializing in advertising and communications. He was Director of Advertising Production for Gillette for thirteen years and Production Supervisor at Procter & Gamble for nine years. His articles have appeared in Advertising Age, Backstage, and Business Week.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Niche book: excellent practical approach, dated figures.
By Steamer John
This is a bit of a maverick approach to advertising business. It has great info for a business student, but deals directly with what it claims in the title: re-assessing traditional approaches to managing the advertising side of your marketing endeavors. I quite enjoyed it.

0 of 0 people found the following review helpful.
Four Stars
By Julien Guitton
A good understanding of advertising but not up-to-date regarding branding and digital advertising.

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Monday 6 September 2010

[V382.Ebook] Download Ebook Stock Trader's Almanac 2014, by Jeffrey A. Hirsch

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Stock Trader's Almanac 2014, by Jeffrey A. Hirsch

A time-tested guide to stock trading market cycles and seasonal trends�

Published every year since 1968, the�Stock Trader's Almanac�is a practical investment tool with a wealth of information organized in calendar format. Everyone from well-known money managers to savvy traders and investors relies upon this annual resource for its in-depth analyses and insights. The�Stock Trader's Almanac 2014�contains essential historical price information on the stock market, provides monthly and daily reminders, and highlights seasonal trading opportunities and dangers.�

The STA is now bound with a lexitone cover and an attractive gold spiral with gold foil stamping. This new format is more user-friendly and lies flat when open, easier for making notes.� It is also lighter and more portable.� This version harkens back to the original STA format that Yale Hirsch pioneered over 40 years ago.�

The�Stock Trader's Almanac 2014�is packed with timely insights and targeted analysis to help you navigate turbulent markets and beat the odds in the year ahead. This trusted guide combines over a century's worth of data, statistics, and trends along with vital analysis you won't get anywhere else.

  • Alerts you to little-known market patterns and tendencies to help forecast market trends with accuracy and confidence
  • An indispensable annual resource, trusted for over 40 years by traders and investors
  • The data in the�Almanac�is some of the best in the business�

For its wealth of information and the authority of its sources, the�Stock Trader's Almanac�stands alone as�the�guide to intelligent investing.

  • Sales Rank: #761654 in Books
  • Published on: 2013-09-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.05" h x .88" w x 6.50" l, .61 pounds
  • Binding: Spiral-bound
  • 192 pages

Most helpful customer reviews

16 of 18 people found the following review helpful.
MrTopStep.com Give a BIG Thumbs up To Jeffery Hirsch and The Stock Traders Almanac
By MrTopStep
Hello,

My name is Danny Riley. I have worked on the trading floor of the CME for over 35 year running one of the largest desk in the S&Ps working with Tudor, Bacon, GLG, AIG, SIG, SocGen, Merrill prop, GS prop, you want more? But most of all I have been Marty The PITBULL Schwartz's guy on the floor for the last 25 years. I still talk to Marty everyday. Part of what the PITBULL taught me was to follow historical patterns. He showed me the Stock Traders Almanac over 20 years ago and it has been part of my daily trading tool box ever since.

I was not asked to write this and nor am I paid to write this but I am a 100% believer in STA. The Stock Traders Almanac has been very accurate over the years but it has Killed it this year. Unless you have a high priced historical data base there is no other product out there that gets even close. I don't care if it comes as a book , in a binder or in a file.

The Stock Traders Almanac is a great tool and should be part of every traders tool box.

Danny Riley

President of MrTopStep.com

15 of 18 people found the following review helpful.
An Indispensable guide to the markets, an annual ritual for serious investors
By Joshua Brown
Every year I get my copy of the Stock Traders Almanac and I spend the first few weeks combing through it to remind myself of the indefatigable cycles and seasonality of calendar.

"There is a rhythm," as my friend and colleague Jeff Hirsch teaches and to ignore it would be akin to a farmer ignoring the weather patterns that ought to govern his actions and planning throughout the year.

I got my copy of the Almanac two days ago and I've already plucked out six important trends and factoids that I'd have never been aware of on my own. Don't deny yourself the opportunity to learn, as I have, from this wonderful text.

- Josh Brown, author of The Reformed Broker blog and CEO of Ritholtz Wealth Management

10 of 12 people found the following review helpful.
Great for the inexperienced investor
By Rabbi Gruenberg
I am not a seasoned trader or investor. In fact as a rabbi, I often rely on others to do all the work for me when it comes to this world. However this book is the only book on the subject that I have been able to understand and use to my advantage as a novice. Jeffrey Hirsch does such a great job explaining terms, trends and all pertinent information not only for the experienced savvy trader but for beginners like me. Thank you for this great yearly piece of work.

See all 49 customer reviews...

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Thursday 2 September 2010

[C169.Ebook] PDF Download Introduction to Lie Algebras (Springer Undergraduate Mathematics Series), by K. Erdmann, Mark J. Wildon

PDF Download Introduction to Lie Algebras (Springer Undergraduate Mathematics Series), by K. Erdmann, Mark J. Wildon

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Introduction to Lie Algebras (Springer Undergraduate Mathematics Series), by K. Erdmann, Mark J. Wildon

Introduction to Lie Algebras (Springer Undergraduate Mathematics Series), by K. Erdmann, Mark J. Wildon



Introduction to Lie Algebras (Springer Undergraduate Mathematics Series), by K. Erdmann, Mark J. Wildon

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Introduction to Lie Algebras (Springer Undergraduate Mathematics Series), by K. Erdmann, Mark J. Wildon

Lie groups and Lie algebras have become essential to many parts of mathematics and theoretical physics, with Lie algebras a central object of interest in their own right.

This book provides an elementary introduction to Lie algebras�based on a lecture course given to fourth-year undergraduates. The only prerequisite is some linear algebra and an appendix summarizes the main facts that are needed. The treatment is kept as simple as possible with no attempt at full generality. Numerous worked examples and exercises are provided to test understanding, along with more demanding problems, several of which have solutions.

Introduction to Lie Algebras covers the core material required for almost all other work in Lie theory and provides a self-study guide suitable for undergraduate students in their final year and graduate students and researchers in mathematics and theoretical physics.

  • Sales Rank: #476888 in Books
  • Published on: 2011-09-07
  • Released on: 2011-09-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .60" w x 7.01" l, .94 pounds
  • Binding: Paperback
  • 251 pages

Review

From the reviews:

“The book under review gives a very basic algebraic introduction to Lie algebras. Easily readable and without attempt at full generality, the text presents lots of examples and exercises on the different topics on Lie algebras which are treated. … The book also includes an appendix with answers to selected exercises. … It also provides some nice examples to relate to. … I especially recommend this book for self-study.” (Philosophy, Religion and Science Book Reviews, bookinspections.wordpress.com, September, 2013)

"Erdmann and Wildon’s book is more leisurely and chatty, and to my knowledge is the most readable … material that is currently in print. … In summary, I think this text may be the best pedagogical advance in the teaching of Lie algebras in the last few decades, and may in fact be the only textbook … genuinely suitable for undergraduates. … excellent book that should be carefully reviewed by anybody seeking a textbook for a course in the purely algebraic theory of Lie algebras." (Mark Hunacek, The Mathematical Gazette, Vol. 92 (524), 2008)

"Lie theory is a subject that is usually only taught in graduate school. … This book aims to break this barrier and gives an introduction to Lie algebras suitable for advanced undergraduate students. … contains many examples and exercises and the authors included answers to selected exercises. Overall this book is a very well thought out and well-written introduction to Lie algebras and it provides an excellent entry point into Lie theory for advanced undergraduates and early graduate students interested in learning about the subject." (Aloysius Helminck, Mathematical Reviews, Issue 2007 e)

From the Back Cover

Lie groups and Lie algebras have become essential to many parts of mathematics and theoretical physics, with Lie algebras a central object of interest in their own right.

Based on a lecture course given to fourth-year undergraduates, this book provides an elementary introduction to Lie algebras. It starts with basic concepts. A section on low-dimensional Lie algebras provides readers with experience of some useful examples. This is followed by a discussion of solvable Lie algebras and a strategy towards a classification of finite-dimensional complex Lie algebras. The next chapters cover Engel's theorem, Lie's theorem and Cartan's criteria and introduce some representation theory. The root-space decomposition of a semisimple Lie algebra is discussed, and the classical Lie algebras studied in detail. The authors also classify root systems, and give an outline of Serre's construction of complex semisimple Lie algebras. An overview of further directions then concludes the book and shows the high degree to which Lie algebras influence present-day mathematics.

The only prerequisite is some linear algebra and an appendix summarizes the main facts that are needed. The treatment is kept as simple as possible with no attempt at full generality. Numerous worked examples and exercises are provided to test understanding, along with more demanding problems, several of which have solutions.

Introduction to Lie Algebras covers the core material required for almost all other work in Lie theory and provides a self-study guide suitable for undergraduate students in their final year and graduate students and researchers in mathematics and theoretical physics.

About the Author
Karin Erdmann is a well-known and respected algebraist at the international level, with extensive experience in writing and teaching.

Most helpful customer reviews

31 of 31 people found the following review helpful.
Wonderful Introduction
By Bryan E. Bischof
As a senior math major I decided I wished to learn Lie Algebra, and based on my experience with the SUMS Number Theory book, I chose this one. I am taking a reading course on Lie Algebras which consists of me reading and doing the problems and asked the teacher if i have issues. This book is perfect. In about two weeks I have gotten through the first 11 chapters, and done about 80% of the problems. In addition to being very clear and simple, it is very complete. Often my adviser will ask if the book covered a particular concept, it has yet to fail. It also provides some nice examples to relate to. Unfortunately it does have several typos and not a complete solution guide, these things kept it from the 5. I especially recommend this book for self-study.

9 of 9 people found the following review helpful.
An elegantly written book
By Narada
With very nice (and not at all always easy) exercises. Requires hardly any background (linear algebra is, not surprisingly, essential; group theory very helpful). MUCH better for a beginner than the Bourbakist treatments.

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Introduction to Lie Algebras (Springer Undergraduate Mathematics Series), by K. Erdmann, Mark J. Wildon PDF
Introduction to Lie Algebras (Springer Undergraduate Mathematics Series), by K. Erdmann, Mark J. Wildon PDF