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The User's Journey: Storymapping Products That People Love, by Donna Lichaw, Eva Lotta-Lamm
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Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
- Sales Rank: #23144 in eBooks
- Published on: 2016-03-22
- Released on: 2016-03-22
- Format: Kindle eBook
Review
Lichaw delivers a creative, common-sense design method that simply works, no experience necessary. This book belongs on every experience designer s desk. --Kristina Halvorson, Author, Content Strategy
You’ve heard the term storymapping before. In this detailed, tactical, and delightfully illustrated book, Donna Lichaw takes a different spin on how to bring the story of your product to life. Drawing from her days as a screenwriter, Lichaw deconstructs products into the stories they tell their users. Citing example after example from popular digital tools, Lichaw clearly illustrates how to bring the customer through various points of engagement, highs, lows and finally moments of delight. And how to do it using only Post-its and markers. If you re working through customer journeys, experience mapping, and other ways to coalesce your team around your product s story, The User’s Journey offers a fun, interactive way to build that narrative collaboratively to achieve great results. --Jeff Gothelf, Author, Lean UX
No one knows how to apply storytelling to designing compelling, successful products better than Donna Lichaw. The User’s Journey should be dog-eared, highlighted, and shared with everyone on the product management, design, commercial, and even development teams to know why and how story is critical to create innovative, useful, delightful products. --Chris Avore, Global Head of Product Design, Nasdaq
About the Author
Donna Lichaw guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. As a consultant, speaker, writer, and educator, she utilizes a 'story first' approach to help teams define their value proposition, transform their thinking, and better engage with their core customers. �Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe, and taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. You can find her on the web at donnalichaw.com and on twitter @dlichaw.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Make Your Message Memorable
By J. Sun
In our every day lives, we are consumed with sending and receiving messages whether written or verbal. Can we honestly remember everything that’s been pitched to us during the course of a week? The problem with retaining most of the messages we receive is that they aren’t memorable. Donna Lichaw’s, The User’s Journey, teaches its readers to make your message interesting and memorable.
I have found this book helpful in learning the importance of a narrative. When we speak, when we present to a client, or when we write a proposal, having a story with a strong narrative makes it a more memorable experience than just presenting cold hard facts.
While the synopsis on Amazon presents this as a book for product designers, The User’s Journey actually takes an approach to teaching its methods that’s not as esoteric as one might think. In fact, The User’s Journey can be applied to a much broader audience. Whether you’re a writer, a business owner, a designer, a consultant, a strategist, a teacher, or just someone who has to make a presentation, there are many different ways of applying what Lichaw has to share in her book.
You may have the most ingenious idea, the best research, the best service, or the best product, but without presenting a strong narrative and a story people can remember and relate to, your efforts may be overlooked.
6 of 6 people found the following review helpful.
Actionable Approach to Using Story for Product Strategy
By Christina Wodtke
I've read a LOT of books on Story, and while they are great for writing books or giving presentations, they never made sense for designing great products. This book changed that.
Lichaw explains story succinctly and clearly, then shows how to use it to build the right product and make the users the hero of her own story.
Also, delightful art!
4 of 4 people found the following review helpful.
A valuable framework - highly recommended
By Jenn J
I work with companies to help them define their message, and I've already found this book to be a valuable tool. Donna explains how to use the simple, yet powerful structure of a story to identify what is compelling about a product or service or company - and why it matters to people.
The simplicity of the method is key - you don't have to have special software or advanced design skills or anything of that sort to start using it right away. If you can draw a line, you're good to go.
It's a great resource for people who work in communications, product design, and/or user experience. You'll get a smart, flexible framework that makes it well worth the purchase.
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